As Team GB flew home...
As Team GB flew home with an unprecedented haul of medals from the Beijing Olympics, another Brit was being crowned the best in the world. Jaguarò€™s new XF beat off stiff opposition to be crowned Auto Express Car of the Year. The victory marked a reversal of fortune for the firm. When Auto Express launched in 1989, Jag was in the doldrums ò€“ it had just been rescued by Ford and had an outdated range of cars. The prospect of the firm making a model good enough to take a Car of the Year title would have been laughable. Today, nearly 20 years on, Jag is back where it belongs ò€“ at the top.
The firm is the first...
The firm is the first to advertise on the lower part of a UK team"s strip - as modelled by midfielder Matt Sparrow (image). But it"s emerged the company had originally wanted the slogan "Jeep Kicks Ass!" on the shorts.
However, only the brand name was allowed.
The deal came about after the FA ruled logos could appear on parts of the kit other than the shirt. The agreement was brokered by Jeep UK boss Simon Elliott, a United board member.