What does "zero-nize"...
What does "zero-nize" mean? It"s the new buzzword for Toyota"s vision of the future. A company spokesman explained: "It refers to the eradication of the negative effects of traffic accidents, congestion and environmental impact." This basically means making the firm"s cars safer and cleaner. Bosses want to zero-nize things by 2010.
Five giant billboards...
Five giant billboards which feature a cardboard version of the 4x4 leaping out have been attacked and the 3D model stolen. A company spokesman said: "We know people want to get their hands on the car, but this is ridiculous. We have 25-30 of these posters around the UK, yet it"s the ones in Birmingham that keep being pinched. Somebody is going to a lot of trouble, because you would need ladders, spanners and more than one person to carry it."
According to the spokesman, the poster campaign has cost the company tens of thousands of pounds. "We won"t get much return for that money in Birmingham," he told us. "All most people will see on the billboard is rugged terrain - and a gap where the car should be."
The Solihull manufacturer is so fed up with the thefts that it has brought forward plans for its next poster campaign in the West Midlands city. These latest adverts will simply show a photograph of the vehicle.