By clicking www.aveaword.com...

By clicking www.aveaword.com users are shown a video clip which features a Cockney villain. He taunts viewers with jibes about their ability to handle the car"s punchy new motor. Afterwards, users can send a bespoke version of the ad, complete with personalised insults, to a friend via email.

Meanwhile, MINI has also launched its own credit card (see image). The American Express plastic comes in three designs, and offers the chance to win prizes each month.